There’s no point in putting an extraordinary amount of effort into operational aspects of marketing such as investing in ads, or in creating email funnels, or being active on social media, etc., if what you’re saying through those channels does not: 1: make people want to learn more about your product or service, 2: create a positive expectation about your product or service’s value, and 3: eventually make people want buy. You need to build your product or service’s value communication strategy on a solid basis, grounded on top of what your target customers value most. The more you help people understanding just how much value your product will create for them, the better prepared you will be to be able to set a price that’s aligned with that amount of value. Because people don’t pay for what they don’t expect to get. And that's why you must figure out what your key marketing messages should be. In this video we'll see how to conduct market research to do just that. Chapters: 0:00 Introduction 0:30 Marketing messages’ goals 1:00 Why test marketing messages before product development 1:38 Market research step no. 1 3:36 Market research step no. 2 4:24 Market research step no. 3 4:36 Niche product vs. niche marketing 6:35 Market research step no. 4 8:31 Marketing messages testing with potential clients 8:41 Marketing messages testing step no. 1 9:29 Marketing messages testing step no. 2 11:00 Marketing messages testing step no. 3 12:28 Marketing messages testing step no. 4 13:50 Important note __________________________ DISCLAIMER AND LIABILITY WAIVER While I do my best when preparing the content I share, I can’t provide any warranties regarding its accuracy or completeness, including of both content shared through the videos, as well as content shared through any links provided (both to my own content or third parties’). Note that the information and strategies I share may not be suitable for your particular situation. I’m not providing any business advice. If you do need business advice regarding any of the topics covered, please consult with a professional that can take your own particular situation into account. Any statements related to income are examples of what may be possible, but I can’t make guarantees regarding results. I’m not responsible for your sales, income or any other performance as a result of the actions you take based upon the information I provide on these videos or on my websites. I won’t accept any responsibility or liability for any damages arising from your use of the content I share. Any legal suit, action, or proceeding, commenced by you and related to the content I share shall be instituted exclusively in Portuguese Courts in Lisbon. .

• published: 17 Nov 2022
• views: 290